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Business Challenge
The client acquired Fission Labs’ development services to scale up its campaign management platform’s capabilities and strengthen its backend services.
Solution Delivered
Fission Labs engineering team enhanced the platform and delivered a machine learning enabled Demand-side Platform (DSP) to efficiently manage and handle the actions of the mobile advertisers and cross-channel Ad campaigners.
The Business Benefits Rendered
The overall project impacted the ROI by 65%.
Robust tracking systems diminished physical human efforts by 95%.
Ease of handling of large data improved by 90%.
Gained fast user action capture rate up to 80%.
Error rates were drastically reduced by 100%.
The bidding function increased by 95%.
The client’s ROI increased by 60%.
Machine run-time improved by 80%.
Salient Features of the DSP Platform
Integrated online campaign management platform with ML
Cross-device algorithm to recognize user actions
Programmatic & robust tracking system